This Is PR

The ultimate art of communicating

flavors.me/camila_borja

  1. 
Questionable Marketing Campaign of the Day: From Rethink Canada comes a campaign for “hair loss specialists” that aims to shame balding men into self-consciousness.
Seems to me if there was a similar ad for “weight loss specialists” targeting women that consisted of a sticker on a mirror in the subway that said “you should lose some weight,” there would be an uproar.
Say no to bald-shaming.
[copyranter.]

    Questionable Marketing Campaign of the Day: From Rethink Canada comes a campaign for “hair loss specialists” that aims to shame balding men into self-consciousness.

    Seems to me if there was a similar ad for “weight loss specialists” targeting women that consisted of a sticker on a mirror in the subway that said “you should lose some weight,” there would be an uproar.

    Say no to bald-shaming.

    [copyranter.]

    (Source: thedailywhat, via helloyoucreatives)

  2. It’s hard to gain trust preaching about how wonderful your brand is, when your target can’t sit still to watch a video for more than 3 minutes. Unless it’s something he already knows or has previous interest in, he’s more likely to move on to the latest Lady Gaga clip. 

    Branding companies are making countless efforts to associate the brands’ qualities to the real image and identity of a company. 

    PR professionals have an advantage in these situations. Yes, even though other communication experts may have the same/better expertise in the matter, I must defend that the core of the PR craft is to identify the best ways to establish trust between company and publics. 

    However, as a strong believer of the PR principals, this so called “core” has somehow lost it’s value in many markets.

    This Energizer video, although it may seem long, shows important and current ways to communicate:

    - Don’t trust that advertisers know everything about filmmaking for TV. Learn a thing or two about quality in image and sound. This video shows some beautiful takes that even though are relatively simple, were shot with a camera called 5D, which makes a huge difference when you have a HD system at home, theaters, Ipad, Androids, and even on a simple laptop.

    - Shut up. Yes, shut up! Stop babbling about how great your company is, and how trustworthy you are. Don’t tell me how your bank wants to be my best friend, show me. This video is an example of great PR. It went on for almost two and a half minutes without shoving the brand in the audience face. Fine, you may say this is just a different way to do smart advertising, but it has the main PR values. After all, isn’t advertising a PR tool?

    helloyoucreatives:

    A love story.

  3. helloyoucreatives:

    “A Glass of Water” campaign - Saatchi & Saatchi Sweden

    How do you get drivers to make a 10% fuel saving overnight without changing their vehicles or the number of trips they are planning to make? The seemingly unlikely answer: A glass of water.

    Saatchi & Saatchi Sweden’s ‘Glass of Water’ campaign encouraged people to become eco-drivers as part of Toyota’s ultimate goal of achieving zero emissions from vehicles.

    Also worth mentioning: The number of non-Toyota owners who would consider buying a Toyota rose by 150%.


    Read more here.

    (Source: feedmecreative)

  4. Como a midia impressa pode inovar e sobreviver frente ao mundo digital?
fastcompany:

“Our vision is to weave the Guardian into the fabric of the Internet, to become ‘of’ the Web rather than ‘on’ the Web.”

By embracing a “digital first” approach The Guardian has seen  readership on its website shoot up by over 40% year over the past two  years. Its latest feature, the Twitter-scaling search bot   @GuardianTagBot should only help. “It has fun and charm, but its also  fantastically useful and structurally sound,” Janine Gibson, who leads  the papers’ digital operations in the U.S., tells us.

There are some good takeaways here for all print publications: How To Train Your Newspaper To Survive The Digital Age

    Como a midia impressa pode inovar e sobreviver frente ao mundo digital?

    fastcompany:

    “Our vision is to weave the Guardian into the fabric of the Internet, to become ‘of’ the Web rather than ‘on’ the Web.”

    By embracing a “digital first” approach The Guardian has seen readership on its website shoot up by over 40% year over the past two years. Its latest feature, the Twitter-scaling search bot @GuardianTagBot should only help. “It has fun and charm, but its also fantastically useful and structurally sound,” Janine Gibson, who leads the papers’ digital operations in the U.S., tells us.

    There are some good takeaways here for all print publications: How To Train Your Newspaper To Survive The Digital Age

    (via fastcompany)

  5. Muito bom!! “Get real. Get outside.”

    helloyoucreatives:

    ‘Get real. Get outside.’

    This is awesome. However, I would love pixelated flowers in my garden!

  6. very smart.
classics:

5518:

kojiroby:

kagurazakaundergroundresistance:

diphda:

udonchan:

gkojaxlabo:

suyhnc:

sft:

The Ultimate Washing Detergent Test: The Postal System.
Ad campaign for Breeze Excel where clothing detergent samples were sent in a box wrapped in a white tshirt, so when arrived it was perfectly dirty to test the sample on! Very clever indeed!
(via hrrrthrrr)





2008-12-07


(via hrrrthrrr)

    very smart.

    classics:

    5518:

    kojiroby:

    kagurazakaundergroundresistance:

    diphda:

    udonchan:

    gkojaxlabo:

    suyhnc:

    sft:

    The Ultimate Washing Detergent Test: The Postal System.

    Ad campaign for Breeze Excel where clothing detergent samples were sent in a box wrapped in a white tshirt, so when arrived it was perfectly dirty to test the sample on! Very clever indeed!

    (via hrrrthrrr)

    2008-12-07

    (via hrrrthrrr)

  7. Word-a-mouth = boca a boca

    A potência do boca a boca pela internet.

    poptartcreative:

    Who says business advertising needs to be crap? The new google Chrome Mom and Pop ad from the guys at GOOD/Corps, Los Angeles.

    (via helloyoucreatives)

  8. Google Chrome - Dear Sophie

    Quando você conta uma história sobre determinada atitude que alguém teve dentro da empresa, ao mesmo tempo que você tangibiliza conceitos abstratos, ajuda sua equipe a se aproximar daquelas atitudes. Bons exemplos (e boas histórias) são capazes de moldar comportamentos e alinhar a maneira como as pessoas devem agir dentro dos princípios de cada cultura organizacional. (Marcelo Douek)

  9. The Sprinter applies for a job.

    Dúvidas de como fazer uma mala direta criativa? 

Archive
MOMENTUM theme made by furaen